On April 8th, the Annual Environmental Summit of the Beverage Industry Environmental Roundtable (BIER), a premier global alliance for environmental sustainability in the beverage sector, grandly opened in Plzeň, Czech Republic. As an official member of the alliance, AUCMA was invited to participate and present its core technical solutions. Leveraging its groundbreaking innovations in energy-efficient beverage display coolers, AUCMA stood out among numerous participating enterprises and successfully secured the Summit Organizing Committee’s Major Award, marking the international industry authority's high recognition of AUCMA’s energy-saving technologies.
As an authoritative organization in the field of environmental protection for the global beverage industry, BIER has been leading the sector’s green development direction since its establishment. It has gathered top global beverage companies including Heineken and Coca-Cola, and dominates the formulation and promotion of environmental standards for the global beverage industry. With strong influence across the global beverage supply chain, BIER plays an irreplaceable leading role in driving environmental upgrading throughout the industry.
Since joining BIER in 2022, AUCMA has consistently aligned with the alliance’s environmental development philosophy, based on its positioning as a “Temperature Technology Expert,” and relied on its profound expertise in refrigeration technology. The company has continuously dedicated itself to R&D in energy-efficient technologies for beverage display coolers and actively promoted the industry’s green and low-carbon transformation. This award further demonstrates both AUCMA’s technical strength and its commitment to environmental protection.
Centered on the theme “Green Technology Empowers Industrial Upgrading,” the summit focused on the full-lifecycle environmental optimization of the beverage industry, featuring multiple technical evaluation categories with special emphasis on energy conservation, consumption reduction, low-carbon emissions, and other core issues. Among these, the energy-saving technology category became the highlight of the evaluation due to its alignment with the industry’s key development challenges. AUCMA’s submitted technical proposal, “Research on Energy-Saving Technology for Beverage Coolers with Mixed-Refrigerant Single Throttling Cycle,” impressed the judges with its innovative technical approach and solid practical value. By optimizing the refrigeration cycle structure, the solution effectively improved energy utilization efficiency, significantly reduced the energy consumption costs throughout the equipment’s lifecycle, and perfectly met the core requirements of the alliance’s green development strategy.
This award not only represents BIER’s high recognition of AUCMA’s technical capabilities but also embodies the achievements of the company’s long-term commitment to technological innovation and green development strategy. As a key player in the global cold chain sector, AUCMA has always prioritized technological R&D, accumulating profound technical expertise in refrigeration and energy conservation. This award further consolidates its technical advantages in the industry.
Looking ahead, AUCMA will take this award as a catalyst to further deepen cooperation with the BIER Alliance, increase investment in green and energy-saving technology R&D, continuously optimize the environmental performance of its products, and launch more energy-saving solutions that meet industry needs. The company is committed to helping the global beverage industry achieve green and sustainable development, striving to become a world-class innovative technology enterprise leading in intelligent refrigeration, and earning global respect for “Made in China”.
